De Hmong

Service:

Service:

Service:

Brand Identity, Art Direction

Brand Identity, Art Direction

Brand Identity, Art Direction

Client:

Client:

Client:

De Hmong

De Hmong

De Hmong

Field:

Field:

Field:

Food & Beverage Industry | Specialty Coffee (Roasted Beans)

Food & Beverage Industry | Specialty Coffee (Roasted Beans)

Food & Beverage Industry | Specialty Coffee (Roasted Beans)

Year:

Year:

Year:

2025

Client:

Client:

Client:

De Hmong 01
De Hmong 01
De Hmong 01
De Hmong 01

De Hmong is a specialty roasted coffee from Ban Mani Pruek, Nan Province—born from the heart of the Hmong community.
Founded by local growers who cultivate under the shade of natural forests on volcanic soil, De Hmong stands for sustainability, craftsmanship, and connection to the land.

Each coffee variety—Catimor, Typica, Java, and Geisha—reflects the richness of Nan’s highlands, crafted with care through dry, honey, and washed processes.
The brand identity celebrates Hmong heritage through vibrant hand-drawn illustrations, capturing the spirit of community, culture, and the forest that gives life to every bean.

De Hmong is more than coffee—it’s a story of people, mountains, and the harmony between nature and craft.

De Hmong 02
De Hmong 02
De Hmong 02
De Hmong 03
De Hmong 03
De Hmong 03
De Hmong 04
De Hmong 04
De Hmong 04
De Hmong 05
De Hmong 05
De Hmong 05

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